Blues cancel ‘Tuesdays on Tap’ before it even starts (STLToday.com)
On Thursday, the St. Louis Blues of the NHL announced what they thought was a marketing home run in a beer drinking town: “Tuesdays on Tap” was supposed to be a catalyst for ticket sales on weeknight games that typically draw smaller crowds.
Good idea in theory; horrible idea in planning and execution.
You see, earlier in the day former NHL defenseman — and St. Louis Blue — Rob Ramage was sentenced to four years in prison for a drunken-driving crash in which a friend and fellow hockey player Keith Magnuson died.
The club’s CEO on the business operations side, Peter McLoughlin, told the St. Louis Post-Dispatch that they rescinded the plan shortly after sending out a mass email to subscribers touting the marketing effort.
At 4 p.m., Blues executive Peter McLoughlin told the Post-Dispatch, “This one is not happening.”
Asked why, he said that it was a “business decision.”
“We were discussing a lot of creative ideas,” said McLoughlin, CEO of the business side of the Blues franchise. “It’s unfortunate the e-mail went out.”
While nothing beats a free beer or two, we applaud McLoughlin and the club for realizing the error and rescinding the idea.
Now about that power-play…